The task
Connect Shopify storefront events with browser and server-side delivery, and make each delivery attempt inspectable.
My role
I founded Fixel Pixel and built its embedded Shopify app, web pixel, event ingestion API and delivery workers. I also run the product.
Fixel Pixel is my product. When it is relevant to client work, I disclose that relationship and compare it with other options.
What I built
- Embedded Shopify app
- A place for the merchant to configure and inspect the tracking.
- Web pixel
- Collects storefront events.
- Event ingestion API
- Receives events from the store.
- Delivery workers
- Send events to platforms and record individual attempts.
Why this approach
Shared event identity connects browser and server events. Delivery records make individual attempts inspectable when a specific event needs investigation.
What you can check
Fixel Pixel has a public product site with its own software plans.